WHY?

It’s a question that we love to ask. It helps us to understand your business and to solve your problems.

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All small businesses have problems at some point. These can be anything from attracting more clients to improving your cash flow. We listen to you and ask probing questions. That way, we fully appreciate the challenges you face and why it matters.

These are by no means an exhaustive list of the problems we can help you overcome but they’ll give you a flavour of how our marketing can be the solution.

You have an ambitious growth target

Case study: Taxi Firm

THEIR BIG WHY

Orcars are a hugely exciting new start-up primed to disrupt the highly competitive taxi market in Milton Keynes. Exceptional customer service is at the heart of their culture, and they’re constantly coming up with new and creative solutions to problems.

THEIR BIG PROBLEM

The back end of the Orcars business is perfectly established and highly developed, based on impressive technology and a brilliant vision of where they want the company to go. When they launched they’d hired a national marketing agency, but the results were poor. In three months they had just 900 users, most of which had come from word of mouth. They felt let down, were losing momentum, and were seriously out of pocket.

OUR BIG SOLUTION

It was blindingly obvious how we were going to grow this hugely exciting business. The customers they had loved them; the feedback was unbelievably positive. They had arrived in and successfully disrupted a stagnant industry and were delivering the unexpected.

We knew that this small army of existing customers would be key to getting Orcars the recognition and business they deserved. We treated the customers like an army of brand ambassadors; we engaged them on social media, creating a community and encouraging them to share feedback. We immediately put a stop to discounting, and instead started incentivising Orcars customers to shout about their positive experiences.

We knew these were the people to really sell the business, and we were right. In just 8 weeks, the social proof programme made Orcars the top-rated taxi firm in MK.

Once word was out, we needed to capitalise on this success. In securing new reactive business, Google AdWords was our weapon of choice. This delivered a constant stream of new customers.

The crowning glory of our three-part growth strategy was a customer referral programme, where we again looked to leverage the army of happy Orcars clients – which by this time was growing rapidly! We employed growth hacking techniques used by the likes of Dropbox and used these to build into the company’s app the ability to recommend this ‘new and exciting’ taxi service, so happy clients could bring in their friends and colleagues at the mere click of a button.

The results? They’ve been as impressive as the Orcars service itself. In just six months we’ve turned 900 users into almost 5,000 active monthly users. But we’ve also turned them from users into lead generators, and we can’t wait to see these already huge results multiply!

You need to attract new customers

Case study: Florist

HER BIG WHY

Jane set up her florist because she loved flowers. She was passionate about them and how happy they made other people.

HER BIG PROBLEM

Jane’s customers love what she does so they keep coming back. But she was struggling to find a sustainable and affordable way to attract new customers.

OUR BIG SOLUTION

Create a clear strategy that develops a good understanding of:

• The current clients

• What they love about Jane

• How she improves their lives.

Then develop sustainable ways to:

• Engage with these ideal customers
• Generate leads and new customers.

You need to improve cash flow

Case study: Dentist practice

HIS BIG WHY

Simon’s dentistry practice is established and successful. He dreams of opening a second one.

HIS BIG PROBLEM

Cash flow. To open a second practice, Simon needs to improve cash flow so he can employ extra staff. This will allow him to focus on scaling the business.

OUR BIG SOLUTION

We carried out our Sustainable Growth Program with Simon and his team and discovered that traditional dentistry was a very healthy part of the business.

However, their high value, high profit margin cosmetic dentistry, offered a great opportunity as it was currently an untapped market for them.

Repositioning his message and creating campaigns that grow the cosmetic dentistry side of the business will allow Simon to start planning that second practice.

You need to reach your ideal clients

Case study: Accountancy practice

HER BIG WHY

Nicola’s accountancy practice has grown organically by word of mouth. Her clients refer her to one another. Nicola’s expertise is working with companies that have lots of contractors in the construction industry and the complicated tax arrangements that go with that.

HER BIG PROBLEM

Nicola is not currently using her expertise as much as she would like. As her business has grown organically, she has gained a range of clients rather than achieving growth within the construction niche.

OUR BIG SOLUTION

Nicola needed to become the go to expert for this niche of accountancy.

The best way to do this was to share her knowledge through workshops and create content that showcased her vast knowledge of this area.

Doing this has given real focus to the speciality of her business without damaging the traditional accountancy work her firm relies on.

You need more reliable clients

Case study: Web designer

HIS BIG WHY

Joe has worked in the creative industries for years. He loves working on projects with clients and watching brands develop.

THE BIG PROBLEM

Joe’s work is being undervalued. He has become too reliant on unreliable clients who don’t value his skill set enough. Too often, he was competing with online website offering design for a fiver.

OUR SOLUTION

Joe needed to reposition his offering.

We carried out our Sustainable Growth Program with Joe and discovered he had successfully worked with numerous manufacturing companies, creating their offline and online catalogues.  This high value work isn’t easy to produce so it’s not something found on cheap, outsourcing websites.

We created:

• Clear buyer personas so Joe could identify and target this type of work.

• Negative Personas to help Joe make sure that he didn’t attract the, “Can you do it for a fiver?” type clients.

• A marketing plan that would help Joe get the right type of clients and work.

To reduce costs, Joe would implement the marketing plan himself. But as with all our Sustainable Growth Program clients, we would be available to review the strategy and bounce ideas off at anytime. Plus, we would review and tweak the plan once a quarter to make sure it continues to meet the changing needs of his business.