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Aha Moment

Aha moments – Are you boring your clients into submission, or exciting them into action?

Understanding your customers’ Aha moment and weaving it into your marketing will completely change the conversations you are having with your customers and how you present your business. Marketing isn’t about social media, it isn’t about Google, and it’s definitely not about automation and emails; these are simply tools that some in the marketing world …

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Small business marketing

Small business marketing, why doing less, will do more for your business

Small business marketing often resembles a new year resolution. Have you ever woken up on 1st January, convinced that this is the year you’ll finally develop that healthy lifestyle? You’re going sugar free and will never let a morsel of chocolate pass your lips again. It’s going to be all about the greens…and the gym. …

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A good marketing strategy, stop selling your services and start selling the problems you solve

“To launch a business means successfully solving problems. Solving problems means listening.” Richard Branson Im sorry to tell you this but your product means nothing to your customers, its simply a commodity, building your marketing strategy around the problems your business solves is key to creating a winning formula  Do you remember the last time you …

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